Marketing Your Massage Business

After you’ve set up your equipment, and hired your receptionist, and an assistant or two, you’ll want to get ready to open. Before the actual opening of your massage therapy business, you must learn how to market it effectively in order to get clients. In order to be and remain competitive, you have to stand out. To do that, you have to offer multiple services. Some of the clientele may not want regular massage therapy. They may want something like a trigger point massage. It’s important to diversify and set yourself apart from other massage therapists.

In fact, marketing this type of business is an ongoing thing. You can always ask your current clients to pass the word. Word of mouth can be very effective. However, the ball will still fall in your court. There are some things that you should know while you’re working to market your massage therapy business. Location, location, location, could not be truer. You want your clients to be able to get to your location without having to drive an hour or more to get there. It should be in an area where clients will be attracted like a magnet. It should have plenty of room and not be cramped where people are stepping on each other. It’s also important to have a name that will click with your future clientele. Don’t choose anything silly or trendy. The name should reflect what your business is about. It should make people want to know more about what your massage therapy business offers.

Create brochures and pass them out. Leave some in your facility for people to get. Tell everything about you that relates to your business. Let them know that you’re certified as a professional massage therapist. That alone will give you a boost in your value and creditability. Get testimonials from previous clients when you worked at the previous spa or other facility, prior to branching out on your own. Let them know that if they want to make an appointment they’ll have to do it as soon as possible because your spaces fill up very quickly.